Importance of SSL Certificate for a Website
With evolving technology and the digitization of businesses, websites are gaining importance. When a company website is implemented, all aspects related to them also play a vital role in the business. With that being said, the protection of sensitive information is crucial when considering your business and its growth. Now, there comes the importance of an SSL certificate and it has become a necessity for online businesses. When considering taking your business online, you should be aware of an SSL certificate and its importance. Besides, there is a wide range of SSL certificates and you could select anyone from them based on your business speciality. Additionally, there are a few best SSL certificate providers in India who could help you with that.
Now, what is an SSL certificate? An SSL (Secure Socket Layer) certificate is a digital certificate acting as a security protocol that helps create a connection between the web browser and web server. The different types include Extended Validation SSL certificate, Organization Validated SSL certificate, Domain Validated SSL certificate, and more. Some benefits of an SSL certificate are shown below which would help you get a clear view of its importance.
Data Protection
Data is crucial in every organization and you must ensure its protection every step of the way. If proper encryption is not present while information passes from one system to another system, then there is a chance that anyone could see or read those data including usernames, passwords and other sensitive information. So, to protect server-client communication, SSL encrypts each information after the installation. In this way, the information cannot be accessed or read before it reaches the intended server and there is no interference while it is carried from your computer to the webserver.
Secured Identity
Websites with an SSL certificate contain encryption features that help secure business identity. It reduces the risk of fake sites by authenticating the website owner and avoiding any potential phishing attacks. Also, SSL makes sure that the website is the right one and the information or data entered goes to the right server. Hence, an SSL prevents attackers from obtaining your sensitive information by imitating your website design. Most importantly, you should ensure the web hosting service provider you select for your website hosting offers an SSL certificate along with the hosting plans.
Establish Customer Trust
When a trusted third-party certificate is associated with your website, it makes sure your website is valid and can be trusted by the customers. Since they will have fewer worries about security issues, customer engagement also increases leading to an increase in website traffic and conversion rates. In addition, as browsers now show warnings regarding unsecured sites, you could avoid this on your website with the help of an installed SSL certificate. Also, secure authentication ensures data protection thereby making it easy to build customer trust and increase brand loyalty.
Better Search Engine Rankings
As you may know, Google uses HTTPS as one of the ranking features which is secure websites having an SSL certificate. In that case, if your website lacks an SSL certificate, it can have a negative impact on your search engine rankings. Hence, an SSL certificate and secure HTTPS websites, not only give better search engine rankings but also improve customer perception. With enhanced search engine rankings, your brand reaches more customers and increases website traffic in turn leading to high conversion rates.
Secure Payments
For an online business to accept payments, it should consider PCI/DSS features. PCI (Payment Card Industry) has set a condition among the other 12 primary requirements stating that the website should have an SSL certificate installed. With that being said, a secure connection has become a necessity for websites that take any kind of payment whether it is a credit card or third-party payment services like PayPal or Payoneer. Besides, no one would be willing to take a risk by sending credit card data through a simple HTTP website. But with a website having an SSL certificate, your visitors could have a safe and secure shopping experience.
Conclusion
In short, with the benefits mentioned above, you would have understood the importance of having an SSL certificate for your website. As a website owner, it should be your responsibility to ensure strong encryption and secure payments for your customers or visitors. Hence by installing and configuring an SSL certificate within your website, you could establish brand trust and enhance customer engagement. Make sure to consider the benefits of an SSL certificate for an effective and successful online business.
